Inside the Match: How Delegate Profiles Drive Meeting Recommendations
A look at the profile fields, interest tags and ranking logic behind the meeting suggestions delegates see in our matchmaking system.
Delegates ask a fair question when a suggestion appears: why this person? The answer is entirely in the profile data they and the other party supplied.
Nothing is inferred from private sources, and nothing is scraped.
Offer and need, kept separate
Every profile records two distinct lists: what the organisation offers and what it is looking for. A match is strongest when one person's offer overlaps another's need, not when both simply share a sector.
This one distinction removes most of the noise that generic "same industry" suggestions create.
Weighting the signals
Suggestions rank on overlap between offer and need, sector proximity, stated meeting objective, seniority fit and availability in the schedule. A perfect match with no free slot is not a useful suggestion.
Delegates can always ignore suggestions and search the directory directly by keyword, country or organisation type.
Keeping profiles honest
Organisers can require a work email, verify exhibitor and sponsor accounts, and review profiles before the directory opens. Thin profiles rank lower because they carry less to match on.
A short prompt asking delegates to complete their profile before the event lifts match quality more than any tuning we could do.
Learning during the event
Accepted and declined requests refine later suggestions during a multi-day event, so day two is better targeted than day one.
See the platform at events.cara.co.ke.
Work with our team
Matchmaking runs inside every programme we deliver. See our event management services service, or explore the platform at events.cara.co.ke.
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